Event Marketing & Programming Portfolio
Event and marketing professional with experience planning and supporting trade shows, webinars, and large-scale conferences across SaaS and corporate environments.
Selected Work
TRADE SHOW & CONFERENCE PROGRAM
Circa: SaaS HR Technology Platform
Event Type: National industry conferences and trade shows
Role: Marketing & Events Coordinator
Scope
Planned and executed Circa’s presence at 12 national conferences and trade shows, coordinating logistics, messaging, and event participation across two product lines and sales teams serving job search technology and workforce compliance markets.
Responsibilities
- Researched and evaluated industry events to determine ROI potential and audience alignment
- Coordinated logistics, materials, and internal communication across marketing and sales teams
- Developed booth messaging and sales enablement materials
- Trained sales teams on booth engagement strategy and event workflows
- Built internal tracking tools to monitor event leads and performance
- Managed and tracked a $1M marketing budget, developing a control log to maintain accuracy and visibility
- Analyze attendance data and conduct post-event evaluations to determine future event planning and attendance
Impact
- Improved event evaluation and tracking processes
- Ensured sales teams were equipped with consistent messaging and engagement strategies
- Established a smooth transition of event coordination to virtual conferences during COVID-19, supporting speaker sourcing, slide development, and live moderation
MARKETING WEBINAR PROGRAM
Circa: SaaS HR Technology Platform
Event Type: Marketing and educational webinars
Role: Marketing & Events Coordinator
Scope
Planned and executed webinar programs, securing speakers, developing presentation content and structured Q&A, and managing live delivery, logistics, and audience engagement.
Responsibilities
- Assisted leadership team with webinar planning and speaker coordination
- Supported development of presentation materials and slide decks
- Moderated live audience discussions and questions during webinars
- Coordinated internal communication across marketing and leadership teams
Impact
- Supported digital engagement with prospects and customers
- Helped expand marketing event programming beyond in-person or virtual conferences
CONFERENCES & CORPORATE EVENTS
Coast Hotels & Wenatchee Convention Center
Event Type: Corporate conferences, meetings, and large-scale gatherings
Role: Sales & Event Coordinator
Scope
Planned and executed 60+ events including executive meetings, conferences, networking events, and large-scale social functions, managing full lifecycle logistics, vendor coordination, and on-site execution across a wide range of event sizes and formats.
Responsibilities
- Coordinated vendors, timelines, and operational logistics
- Served as primary liaison between clients and internal event teams
- Managed contracts, planning timelines, and on-site event coordination
- Resolved operational issues in real time to ensure seamless execution
Impact
- Delivered successful event experiences for corporate clients and large groups
- Maintained strong client satisfaction through proactive coordination and communication
EXPERIENTIAL INDUSTRY EVENT: BOURBON BASH
Coast Hotels & Wenatchee Convention Center
Event Type:Hospitality industry showcase and networking event
Role: Event planner and coordinator
Scope
Conceptualized and executed “Bourbon Bash,” an industry event connecting bourbon vendors with hospitality businesses, including hotels, restaurants, and bars.
Responsibilities
- Developed the event concept, messaging, and promotional strategy
- Designed marketing materials including signage, banners, menus, and social media promotions
- Coordinated participating vendors and event logistics
- Organized event layout and operational planning
- Managed on-site execution to ensure a smooth attendee experience
Impact
- Established a new hospitality networking event that became a recurring tradition
- Successfully brought together vendors and local business leaders for industry networking