Med Spa
Scaling Multi-Location Visibility Across Salt Lake City + Provo
A structured SEO and local search initiative transforming aesthetic demand into measurable patient acquisition.
PROJECT SNAPSHOT
INDUSTRY
Medical Aesthetics / Med Spa
SCOPE
SEO Strategy + Local Search Optimization
TIMELINE
Ongoing Partnership Since March 2023
Performance Window Highlighted:
January 2025 – January 2026
FOCUS
Multi-Location Visibility
Service Page Architecture
Google Business Profile Growth
Conversion Alignment
CHALLENGE
Creating Search Clarity Across Two Competitive Markets
Haus of Aesthetics operates in one of the most competitive verticals: injectables and medical aesthetics.
With the addition of a Provo location to their Salt Lake City location, the brand required clear geographic positioning across high-intent treatment queries while maintaining consistent authority in both markets.
Although traffic existed, service pages lacked structured keyword depth, Google Business Profile was under-leveraged as a conversion channel, and measurable attribution across calls and forms was limited.
The objective was to align local visibility, service architecture, and conversion tracking into a unified growth system.
STRATEGY
Designing a Multi-Location Search Framework
1. Service Cluster Alignment
Treatment pages were expanded and structured around high-intent injectable and aesthetic search behavior across both SLC and Provo modifiers.
2. Local Search Activation
Each Google Business Profile was optimized as an acquisition channel, emphasizing calls, directions, and website clicks.
3. Conversion Intelligence Layer
GA4 event tracking was refined to measure form submissions, call clicks, SMS clicks, and key engagement actions.
EXECUTION
Crafting the Search-Optimized Site Framework
- Expanded and restructured service pages with semantic keyword layering and internal linking pathways.
- Strengthened geographic signals across Salt Lake City and Provo treatment pages.
- Developed a monthly educational content calendar supporting priority treatment clusters.
- Optimized Google Business Profiles to support local pack visibility and measurable interaction growth.
- Reoriented existing blog content to reinforce topical authority and strengthen cluster cohesion.
- Implemented structured event tracking to shift reporting from traffic volume to conversion performance.
MOMENTUM TIMELINE
Building Compounding Local Authority
JANUARY 2025
Service architecture and local keyword expansion launched across priority treatment pages.
SPRING 2025
Improved visibility across “near me” and city-modifier searches. Local engagement stabilizes.
MID 2025
Provo page traction accelerates as localized authority strengthens.
LATE 2025
Conversion tracking refinement reveals significant lift in measurable engagement events.
JANUARY 2026
Sustained organic and local growth with improved conversion efficiency across both markets.
RESULTS
Measurable Growth Across Organic + Local Channels
+228%
GA4 KEY EVENT GROWTH
+680%
PROVO PAGE CLICK GROWTH
#1
HYDRAFACIAL PROVO
(ORGANIC)
38,077
ORGANIC CLICKS
(13 MONTHS)
26,523
GOOGLE BUSINESS PROFILE INTERACTIONS
#1
RF MICRONEEDLING PROVO
(ORGANIC)
Organic visibility expanded across high-intent injectable and skin treatment queries, establishing treatment-level dominance within the Provo market while strengthening multi-location authority across Utah.
Over a sustained engagement, a structured service architecture, localized SEO alignment, and conversion-tracking refinement produced measurable growth across both organic and local channels, translating search visibility into patient-driven action.